Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than routine GTM and may present additional expenses, it can result in greater accuracy and even more reliable information
Pixel tracking makes use of a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The conventional approach of tracking conversions on a website, utilizing pixels, is having trouble with changing web browser personal privacy policies. This implies that the information being sent out to Google Ads, Facebook Business Manager and various other platforms is less precise than it needs to be.
Server-side monitoring is a more safe alternative that helps to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, meaning it's less likely to be impacted by advertisement blockers or various other safety and security procedures. This gives more accurate data and a much more full picture of user journeys throughout networks.
Additionally, this sort of monitoring permits businesses to track conversions outside of the web site, such as phone calls and in-store check outs, which can be hard for pixel-based tracking. This flexibility provides marketing experts much more ownership over the information they send out, and makes it easier to adhere to different information laws. It's likewise a lot less vulnerable to fraud, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over data.
Server-side tracking allows businesses to collect and enrich data before sending it to third-party analytics/advertising platforms. This improves data completeness and accuracy, which can help online marketers make more informed marketing choices.
Standard pixel monitoring counts on JavaScript tracking codes that are put in site site visitors' internet browsers. These tracking codes are usually blocked by ad blockers, which can result in data collection disturbances and inaccurate outcomes. Server-side monitoring allows services to bypass these restrictions and offer precise, constant information that is less vulnerable to interference.
This sort of monitoring likewise allows businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies looking for to adapt to these modifications.
3. Much less susceptible to fraud
Server-side tracking allows organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially essential as various web browsers and platforms progressively change just how AI-powered email marketing they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not enable pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your website.
On top of that, server-side tracking allows you to capture customer information directly on your own web servers. This removes reliance on 3rd parties, which can be prone to breaches and personal privacy violations.
A server-side radar is a collection of directions that informs your site's web server what events to record. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate technique that makes use of a small piece of code on your web page to collect data from individuals.
4. Easier to execute
Server-side monitoring is an information collection process that occurs on the web site's very own server, bypassing web internet browser constraints. This means that data gathered by the website/app is first sent out to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of data administration and provides organizations much more control over transmission, making it normally extra dependable. Consequently, it's much less prone to data difficulties brought on by points like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the web server. This permits you to have even more exact information and aids make certain conformity with personal privacy regulations such as GDPR. Moreover, it likewise avoids the tracking restrictions imposed by web browsers and ad blockers.